- Title
- Profile propaganda and the changing face of self-presentation on social network sites: a review
- Creator
- Millhouse, Natalie
- Relation
- Humanity Issue 8
- Publisher
- University of Newcastle/Macquarie University
- Resource Type
- journal article
- Date
- 2018
- Description
- Propaganda, a term commonly associated with political or marketing communications, is a selective presentation of information with the intent to manipulate opinions (Jowett & O'Donnell, 1999), and as traditional concepts of communication and behaviours are evolving on social media it is now also associated with individual self-presentation on social network sites. Introduced as ‘propaganda narratives’ in relation to selfies (Eagar & Dann, 2016), it was established that propaganda techniques are used by everyday individuals as a form of self-promotion. However, selfies form only a small part (if any) of some user’s profiles and the question whether propaganda use extends to the rich body of personal information known as a ‘profile’ needs to be answered. By reviewing extant literature this article identifies shifting behaviours of self-presentation, defined as ‘profile propaganda’, offers insights into the context of the behavioural shifts, and provides a foundation for understanding the future implications, particularly in relation to communications and relationship formation.
- Subject
- Profile; propaganda; self-presentation; identity formation; social network sites; social media; Chrysalis
- Identifier
- http://hdl.handle.net/1959.13/1459328
- Identifier
- uon:45645
- Language
- eng
- Full Text
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|---|---|---|---|---|---|---|---|
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